The dog’s bollocks

Loop Brands were tasked to promote a veterinary prescription product that provides the temporary or long term benefits of castration without the surgery.

We created a brand awareness campaign targeted towards vets and vet nurses that literally put the choice in their hands. We started with a direct mail piece – a pair of balls in a mesh bag. This brought humour to the subject and engagement with the brand.

The campaign was then supported with advertising, an educational online quiz and conference communication materials.

The project was a fun one to work on in the studio and certainly brought a smile and laugh – we even got to photograph a cute doggie.

“It was a great idea! We loved the humour of the concept and we expect the campaign to produce quite an impact with our customers” Michelle Murdoch, Senior Technical Product Manager