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Food envy


Loop helped Tim & Kristina bring their passion for food and put it centre stage with their cheeky humour and zest for life. The story begins with a unique and memorable name, Zilia – which means ‘to envy’ in Greek.

Engaging with Sydney CBD workers we applied a little ballsy humour to many brand touch points, turning the mundane routine into a charming part of the day, from the humble coffee cup, salad box or carry bag.


Scope of work






“We walked away from a successful franchise. We asked Loop to turn what was mundane into a more engaging brand, conversing with Sydney CBD workers and applying a little bit of our personality. We have now expanded to three stores.”