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The dog’s bollocks

Promoting a veterinary prescription product that provides the temporary or long term benefits of castration without the surgery.

Loop created a brand awareness campaign targeted towards vets and vet nurses that literally put the choice in their hands. We started with a direct mail piece – a pair of balls in a mesh bag. This brought humour to the subject and greater brand awareness.

The campaign was then supported with an educational online quiz and conference communication materials.

The project was a fun one to work on in the studio and certainly brought a smile and laugh – we even got to photograph a cute doggie. 🙂

Scope of work

Campaign concept


Art direction


Collateral design

Online development

“It was a great idea! We loved the humour of the concept and we expect the campaign to produce quite an impact with our customers” Michelle Murdoch, Senior Technical Product Manager