The dog’s bollocks
Promoting a veterinary prescription product that provides the temporary or long term benefits of castration without the surgery.
Loop created a brand awareness campaign targeted towards vets and vet nurses that literally put the choice in their hands. We started with a direct mail piece – a pair of balls in a mesh bag. This brought humour to the subject and greater brand awareness.
The campaign was then supported with an educational online quiz and conference communication materials.
The project was a fun one to work on in the studio and certainly brought a smile and laugh – we even got to photograph a cute doggie. 🙂
Scope of work