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World first

Solar D

Vitamin D production is reduced by up to 99% by conventional sunscreens, leaving one in three Australians Vitamin D deficient.

Loop was tasked to create a new iconic sunscreen brand in an already established market. A world first innovation, allowing Vitamin D production in your skin whilst offering maximum sun protection.

The design solution us a graphic interpretation of the rays of the sun. Visually it is bold and conveys a distilled message, that communicates with clarity. The product design offers consumers a stylish and iconic alternative with a prominent point of difference.

Scope of work





“Our business had never brought a sunscreen product to market let alone had to think about any packaging before. Loop created a brand world for us, when we didn’t even know what one was. Solar-D has grown. We’re currently in the process of distributing the product world wide.”