We're Loop Brands – a strategic branding and creative agency.

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Sky5 provide commercial high-level building cleaning, façade maintenance and height safety services.

Formed in 2016 from three of the strongest and most respected names in the industry. With an unparalleled degree of combined expertise, together Sky5 are the most experienced, capable and highly trained rope access and height safety specialists in Australia.

Sky5 needed a communications strategy and clear roadmap to connect them with their customers. Unrivalled in their expertise, it was pivotal to establish Sky5 as the market leader. Loop did this by creating a visual and verbal brand identity, appropriately aligning the company’s vision, values and objectives.

Scope of work

Brand strategy

Brand identity



Collateral design

“The team have truly transformed our brand. Their design thinking and approach have given us permission to look, act and behave as the industry leader. They have defined our personality and brought clarity to the way we talk and how we look.

Their passion and energy is contagious and has reinvigorated or our own passion for this next phase of our business journey.

Highly recommend partnering up with these guys – they know their stuff. The team at Loop are an absolute pleasure to work with.” Mark Knight, Sky5 Managing Director