We're Loop Brands – a strategic branding and creative agency.

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good bread


Earlyrise Baking wanted to add a new family bread range with extra added nutritional goodness.

Loop wanted to attract the attention of discerning mums looking for bread that the whole family would enjoy. We came up with the name, Bloom. A term commonly used to describe the bread rising in the oven. The name also describes the brand and product promise.

This modern and disruptive approach to branding creates a field of wheat that maximises shelf standout. With the consumer journey in mind, the design also ensures that Bloom will sit pride of place on kitchen benchtops in the home.

Scope of work





“Loop have turned our family based bakery into a major regional player. We love the brand blocking design pattern developed by Mikey and his team but we were blown over with the name.”