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Liquid fast


Dimetapp has been a trusted family cold, cough and flu medication range for over 50 years. Working closely with the Pfizer marketing team Loop Brands repositioned and elevated the product benefit ‘liquid fast relief.’

We worked rigorously with the legal team to ensure all packaging design and text was compliant with the regulatory body for therapeutic goods in Australia.

Scope of work



Regulatory compliance

“Loop was able to communicate a new strategy and design positioning while bringing the entire Pfizer Australian marketing team along on the journey. From initial concepts through to multiple rounds of technical text changes, proofing and press checks, Loop didn’t drop the ball. I’m happy to report that the sales have now exceeded our targets.”