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We’re Loop Brands –
a collective of strategic design thinkers.
We think big, we think 360º. Be it print, packaging or digital – our work is underpinned by a great idea, an output of our strategy.
We’re business focused. We create exceptional design solutions that don’t just look great, they represent our clients, or as we like to call them our business partners’ objectives. This results in effective design solutions that better your business bottom line.
We’re a fiercely independent company and we’re really proud of it. We take pride in all the work we do for our ambitious business partners: which include; budding entrepreneurs, challenger brands and well established globals.
Insight
Our approach is to intimately understand how people interact and react to products and brands. We observe behavioural motivations and identify cultural influences.
How we do this:
- Brand audits
- Brand equity evaluation
- Consumer research
- Cultural trends
- Research and analysis
- Semiotics
- Understanding the challenge
Strategy
We identify and define a distinctive and ownable position in the market place. We then create a road map and identify the steps to get there.
How we do this:
- Creative and business objectives alignment
- Brand definition: personality, positioning and tone of voice
- Brand architecture
- Brand management
- Brand purpose
- Category differentiation
- Consumer experience
- Innovation
- Messaging framework
- Naming
- Transformational thinking
- Workshops
Design
We dream big! We ideate and create! We articulate a vision for your brand that will captivate the imagination.
How we do this:
- Brand identity
- Consumer branding
- Corporate branding
- Copywriting
- Digital
- Environment
- Image making
- Internal and external communications
- Publication and editorial
- Signage and wayfinding
Engage
We turn emotion and intellect into products and services that are beautiful and purposeful.
How we do this:
- Brand guidelines
- Brand implementation
- Brand management systems
- Employee engagement
- Go to market strategy
- Internal engagement
- Production/print management
