Novalac
Making baby formula more approachable and nurturing for mums and dads.
Novalac is a range of nutritionally balanced, specialty infant formulas which nourish, whilst helping to manage common feeding problems.
Choosing formula milk can be more like reading a science book than choosing something to nourish and care for a growing baby. We created a range of cute baby animals to help mums and dads navigate the Novalac product portfolio. The solution strikes a balance between science and emotional salience.
Scope of work