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We’re the mouse
that roared!

Roar Living Cordials

We got a call from Maria and she had an idea to make pure and real all natural handcrafted cordials. We thought it was a nice idea and used our marketing and branding expertise to make her dream a reality. The little mouse stands for a big vision – he’s for the little people, for the small gestures and for the details that make things better.

In the face of the big picture, big brother, big ideas and big business – he’s the mouse that roared!

Scope of work

Strategy

Branding

Identity

Illustration

Packaging

Collateral

“Loop gave me the voice to take on the major players. I became the mouse that roared. Loop have been so great to work with, making Roar Living Cordials come to life.” Maria Assatourian, Founder