TODAYS BREAD 22

Today’s Tin Baked Bread

Scope: Branding, Identity, Packaging, Strategy

Loop Brands worked with Early Rise Baking Co. To manage and create their branded portfolio of products – Good – Better – Best. Turning a local business into a national big hitter without losing their core values. We began by creating their standard everyday bread range – Today’s bread.

Sometimes its best to keep things simple. We wanted to talk about their inherent love for baking bread and the simple process of making it. Baked fresh daily, from tin to table today!

The success of this project has allowed them to be ranged in major retailers for the first time in their history.


                    
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