SOLAR D SLIDE 1

World first innovation

Scope: Branding, Identity, Packaging, Strategy

Known for our sunshine, sandy beaches and surf, 1 in 3 Australians are vitamin D deficient. Sunscreen blocks the rays of light that allows Vitamin D production naturally into the body. Until now…

Brief
The world of sunscreen packaging tends to look more like a technical manual than something you’d like to be seen with at the beach. The client was looking for a cut through idea in an already saturated market.

Solution
We created a beacon on shelf that promotes a prominent health issue. The design harnesses the wavelengths from the sun and leverage the Vitamin D message. Offering sun lovers with a stylish iconic alternative sunscreen and prominent point of difference.

Result
Retailers & consumers in Australia have been extremely enthusiastic. Solar D has also been responsible for media interestin vitamin D related illness. Futhermore long-term low vitamin D levels have also been linked to an increased risk of multiple sclerosis, diabetes, immunity, various types of cancers and mental health issues.

Solar D is more than just sunscreen.

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