MASTERBRAND MUSELI WEB 1

Kellogg’s Masterbrand

Scope: Branding, Packaging, Strategy

Based on the beliefs of W.K.Kellogg, this iconic brand has been providing Australians with the goodness of grains for over 90 years. The role of breakfast has changed dramatically in recent years, choice is abundant and there has been an evolution in what is available and desirable. 

With this changing dynamic, we were challenged to bring to life Kellogg’s masterbrand in Australia to reintroduce consumers to grains at breakfast. Starting with the use of the humble Mason Jar, we connected real food values and craft with this arresting and unique pack expression.

Muesli lovers will appreciate the delicious unique blend of five whole grains, fruit pieces and seeds with a hint of spice. Carefully crafted  by Kellogg’s to provide a well rounded nutritiously scrumptious delight.

 

MASTERBRAND MUSELI WEB