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EASTCOAST

Scope: Branding, Identity, Packaging, Strategy

Eastcoast Beverages has been a family run business for over 50 years, based out of Kulnura, NSW.

They felt that their branding didn’t reflect who they were, lacked shelf presence and were looking to improve their distribution with major retailers & food chains.

The challenge was on to re-imagine what the future could look like!

The juice category is a fiercely competitive space. We challenged the team to do away with product photography that would drive our brand to a commodity positioning fought largely on price, and instead move towards a positioning that would concentrate on telling their unique story:

‘Salvatore Lentini started picking oranges in 1965. Today, they’re a 3rd generation family of citrus farmers supplying a diverse range of fruit juices. Still living, working and loving their orchard!’

The result; we created a distinctive “Eastcoast orchard” to impact the shelves of any retailer.

A happy, optimistic & bright new brand!

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