Early Rise Baking Co

Scope: Art Direction, Branding, Collateral, Guidelines, Identity, Packaging, Strategy

Created on foundations of tradition, quality & community.

4th generation, family owned boutique bakery based in regional NSW. Their products are crafted by a family of dedicated bakers and pastry cooks using recipes handed down since 1918.

Loop Brands were asked to tap into their unique spirit and love for baking. Turning a local business into a national big hitter without losing their core values of community, family tradition and quality.

We started by reinventing their core identity to redefine their direction as a business and reconnect us to the essence of baking. We wanted to literally capture the aroma and taste it! Then got to work on the rest of their business and product portfolio. From strategy through to design and everything else in between.

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