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Boundary Road Bakehouse

Scope: Branding, Identity, Packaging, Strategy

3 brothers, Bill, Rob & John Stevenson grew up in a bakehouse on Boundary Road which is where our story begins.

4th generation family owned boutique bakery based in regional NSW. Created on foundations of tradition, quality & community. Their products are crafted by a family of dedicated bakers and pastry cooks using recipes handed down since 1918.

Loop Brands were tasked to tap into their unique spirit and love for baking. Turning a local business into a national big hitter without losing their core values. We named, designed and branded this everyday premium bread range. The journey began by drawing inspiration from their amazing history, tradition & variety of hand crafted sourdough which informed our design. The success of this project has allowed them to be ranged in major retailers for the first time in their history.

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