Great ideas have simple recipes. Adriano Zumbo, otherwise known amongst Masterchef circles as The Patissiere of Pain, The Torturer of Tortes… The Dark Lord of Desserts, partnered with Green’s Foods, to challenge the traditional bake at home grocery category.
After placing our ideas in a preheated studio for a few weeks we created something that captured the magic of Adriano Zumbo’s dessert creations, with a street art inspired spin on the world of Willy Wonka.
This resulted in a 10.4% incremental growth to Green’s business overall. Zumbo’s Macaron remains the best seller in the premium market, in both Coles and Woolworths.
Scope of work