Navigation

Zilia

Scroll down

Food envy

Food envy

Zilia

Loop helped Tim & Kristina bring their passion for food and put it center stage with their cheeky humour and zest for life. The story begins with a unique and memorable name, Zilia – which means ‘to envy’ in Greek.

Engaging with Sydney CBD workers we applied a little ballsy humour to many brand touch points, turning the mundane routine into an charming part of the day, from the humble coffee cup, salad box or carry bag.

 

Scope of work

Strategy
Branding
Identity
Packaging
Interiors

“We walked away from a successful franchise. We asked Loop to turn what was mundane into a more engaging brand, conversing with Sydney CBD workers and applying a little bit of our personality. We have now expanded to three stores.”

Footer

Loop Brands