Vitamin D production is reduced by up to 99% by conventional sunscreens, leaving one in three Australians Vitamin D deficient.
Loop were tasked to create a new iconic sunscreen brand in an already established market. A world first innovation, allowing Vitamin D production in your skin whilst offering maximum sun protection.
The design solution us a graphic interpretation of the rays from the sun. Visually it is bold and conveys a distilled message, that communicates with clarity. The product design offers consumers a stylish and iconic alternative with a prominent point of difference.
Scope of work