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Novalac

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Approachable
and nurturing

Approachable
and nurturing

Novalac

Making baby formula more approachable and nurturing for mums and dads.

Novalac is a range of nutritionally balanced, specialty infant formulas which nourish, whilst helping to manage common feeding problems.

Choosing formula milk can be more like reading a science book than choosing something to nourish and care for a growing baby. We created  a range of cute baby animals to help mums and dads navigate the Novalac product portfolio. The solution strikes a balance between science and emotional salience.

Scope of work

Strategy
Branding
Identity
Packaging

The solution strikes a balance between science and emotional salience.

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