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Jive

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Jive right in

Jive right in

Eastcoast Jive

The juice category is fiercely competitive and Eastcoast Beverages wanted to introduce a new premium blended juice into their portfolio.

To reflect an optimistic outlook, we named the product Jive! The ‘J’ heroes the brand with a playful typographic execution of the fruity goodness being blended into juice! An iconic and memorable shorthand for the brand.

Scope of work

Strategy
Branding
Naming
Packaging

“Jive was the first project we did with Loop. Results speak for themselves. Jive is now stocked in Harris Farm, 50 Woolworths and 100s of cafés and food service outlets. Feedback from customers has been so good that McDonalds are currently trialling Jive in all it’s outlets on the Central Coast. It’s literally dancing off the shelves!”

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