Early Rise Baking Co.
Bill, Rob and John Stevenson grew up in a bakehouse on Boundary Road which is where our story begins… Early Rise is the 4th generation, family owned boutique bakery based in regional NSW. Their products are crafted by a family of dedicated bakers and pastry cooks using recipes handed down since 1918.
Loop was asked to tap into their unique spirit and love for baking, turning a local business into a national big hitter. This was achieved by defining the right portfolio and communication strategy to bring new products to market.
We started by reinventing their master brand to connect them to the essence of craft baking, capture the aroma and taste! Then we focused on naming, branding and designing their entire product portfolio.
Scope of work