Aimed at proactive consumers who make health and wellbeing a priority in their lives through quality nutritious food. Loop tapped into the niche wholefoods market and brought it to the mainstream.
Loop strategically positioned the brand narrative to be focused on ‘uplifting health from plant power.’
Inspired – we got to work, creating an organic brandmark that would grow into a magical transformation of ‘uplifting’ ingredients. The anti-corporate design disrupts the expected branding conventions, with a playful, colourful and interactive communication. We created the Be Natural manifesto and printed it on every pack. Worn with pride – declaring our ‘plant power revolution.’
Scope of work