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We’re a fiercely independent company and we’re really proud of it.

We’re a fiercely independent company and we’re really proud of it.

Mikey Hart

Creative Director

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Mikey Hart

Creative Director

Specialising in consumer branding and packaging. With a strong focus in consumer insights, brand strategy and creating effective award winning design communication. 14 years international design experience working with leading global brand portfolios and bringing new brands to market.

My approach is to intimately understand how people interact and react to products and brands. This informs the design; turning emotion and intellect into things that are beautiful and useful.

Proven creative lead on big global and local client portfolios like Bayer, Be Natural, Kellogg’s, Mcphersons, Nestle & Unilever.

In a previous life, Rock ‘n’ Roll – award winning photographer in iconic British magazine, ‘NME’. Has been featured in various publications, broadcasted on Channel V music and hosted a solo photography show at the Mart Gallery in Sydney. Even toured the States.

Ed Kirk

Managing Director

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Ed Kirk

Managing Director

As Loop Brands’ MD I lead and inspire the team to think strategically to answer our clients briefs & projects. After 25 years in the industry and 13 years at Loop I continue to learn and encourage my team to do like wise everyday.

Based in Barangaroo Sydney, Loop is a group of highly creative, professional and ambitious individuals. We encourage collaboration and new ideas to drive creative solutions. The team surprise me everyday with their insights, energy and passion creating strategically focused design and branding solutions for our clients.

The last 18 months has seen Loop reinvented. Today our folio and client list is rich with great design, branding, innovation and products. As MD I love working with clients and the team; ensuring our creative is always underlined with commercially goals.

Our clients range from large multinationals to innovative and ambitious startups. With experience in markets as diverse as FMCG, Property, Financial Services, Hospitality, Fitness and Life Style we understand how consumers & businesses engage with brands.

With a heritage in FMCG and high production values we team with our clients to become integral to their business plans and success. Born into a family who owned and operated cafes and restaurants I like to bring an entrepreneurial spirit and commercial reality to all projects. Gone are the days of arrogant agencies. We pride ourselves on listening first.

If you have a great product, idea or want to build the next iconic challenger brand, then call myself. I love meeting passionate people who want to grow their businesses. Talk to someone who knows how to make it happen.

Evatt Robinson

Design Director

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Evatt Robinson

Design Director

Specialising in corporate branding and the creative sector. Evatt has worked for award-winning boutique and medium-sized brand and design agencies in the UK and Australia. During his 20 + years experience, Evatt has worked with some of Australia’s biggest and most iconic brands.

Pragmatic in approach: ensuring strategic objectives are met and exceeded – whilst creating engaging, authentic brand stories that have purpose and are insightful. Evatt’s design philosophy is “Good design is the outcome of considered strategic thinking, a happy marriage of form and function, underpinned by a great idea.”

In a past life Evatt named, helped ideate, create and design LINO Magazine – an internationally acclaimed design and culture publication. Evatt’s work has been recognized and featured in both International and National publications, he has also been a guest judge for a number of design competitions at Enmore Tafe and is a published writer with articles on design, art and travel.

Grace Brown

Designer

Renee Richardson

Finance and Admin

Irma del Mundo

Head of Strategy

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Irma del Mundo

Head of Strategy

More than 20 years of marketing and insights strategy experience- half gained from client side FMCG brand management and research roles and the other half from strategic insights and brand consultancy side.

Living up to my last name, my experience, passion and future goals focus on the broader and bigger WORLD. Thriving on regional (Asia-Pacific) and global projects for multi-national clients across FMCG, financial services and pharmaceutical categories, I continue to love leading cross-functional and cross-market teams in bringing strong insights based but creative thinking in building the answer together.

Brands and People are what I do best: Brand strategy including innovation, NPD, portfolio strategy, brand architecture, concept development, brand positioning, action planning, creativity and workshop facilitation and training as well as digital and content strategy, design thinking and website development.

Gemma Barr

Account Director

Federica Pala

Senior Account Manager

Rhys Pepic

Junior Production Artist

Ben Smith

Junior Designer

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